Reach — Getting In Front of Each Other's People17
- Referral network
- Social media cross promotion
- Enhanced brand awareness
- Leveraging partner's network
- Leveraging partner's social media
- Cross-referral systems
- Leveraging partner's social media presence
- Access to partner's network
- Leveraging partner's reputation
- Cross-promotional content
- Joint influencer partnerships
- Joint community engagement programs
- Access to partner's industry experts
- Leveraging partner's social listening tools
- Access to partner's industry thought leaders
- Access to partner's brand ambassadors
- Access to partner's customer advocacy programs
Selling Together11
- Lead generation partnerships
- Cross selling opportunities
- Bundle offerings with complementary products
- Leveraging partner's salesforce
- Offering joint promotions
- Combining sales efforts
- Joint sales presentations
- Shared market penetration strategies
- Joint customer acquisition campaigns
- Joint market penetration tactics
- Access to partner's sales enablement tools
Marketing and Brand19
- Co-branding initiatives
- Joint marketing campaigns
- Market differentiation
- Joint branding campaigns
- Co-branding products or services
- Shared advertising costs
- Combined PR efforts
- Enhanced market positioning
- Shared branding initiatives
- Joint venture marketing
- Shared digital marketing campaigns
- Enhanced brand storytelling
- Enhanced value proposition
- Access to partner's marketing automation tools
- Enhanced brand loyalty
- Shared marketing intelligence
- Enhanced product differentiation
- Leveraging partner's marketing insights
- Joint digital marketing strategies
Content, Events and Teaching13
- Joint webinars
- Co-authored content
- Collaborative content creation
- Joint client events
- Collaborative training programs
- Shared learning and development
- Co-hosting events or webinars
- Shared training programs
- Access to partner's training resources
- Joint development of industry standards
- Joint product launch events
- Joint content creation
- Shared talent development programs
Products and What You Build Together27
- Shared R&D resources
- Improved time to market
- Joint product launches
- Combined R&D efforts
- Collaborative innovation
- Improved product quality through shared standards
- Joint product development
- Enhancing product features through integration
- Cross-industry innovation
- Enhanced product customization options
- Improved product lifecycle management
- Enhanced product delivery times
- Combining innovation labs
- Enhanced product scalability
- Access to partner's innovation team
- Joint product testing and validation
- Enhanced product traceability
- Combined product warranty programs
- Enhanced product adaptability
- Combined innovation funding
- Shared innovation roadmaps
- Enhanced product interoperability
- Access to partner's innovation ecosystem
- Leveraging partner's agile development practices
- Shared product development frameworks
- Joint product roadmaps
- Enhanced product ideation
Technology, Systems and Data43
- Access to proprietary technologies
- Shared IT infrastructure
- Access to partner's CRM
- Leveraging partner's AI
- Enhanced user experience
- Access to partner's data analytics
- Leveraging partner's cloud services
- Leveraging partner's predictive analytics
- Access to partner's technology
- Access to partner's proprietary data
- Combined customer analytics
- Access to partner's CRM system
- Shared security resources
- Leveraging partner's cloud infrastructure
- Access to partner's cybersecurity expertise
- Leveraging partner's AI capabilities
- Enhanced customer journey mapping
- Joint digital transformation projects
- Leveraging partner's mobile technology
- Access to partner's customer service data
- Leveraging partner's automation tools
- Leveraging partner's ecommerce platform
- Leveraging partner's blockchain technology
- Leveraging partner's big data capabilities
- Access to partner's financial data
- Leveraging partner's ERP systems
- Leveraging partner's machine learning capabilities
- Leveraging partner's virtual reality technology
- Leveraging partner's 3D printing capabilities
- Leveraging partner's IoT technology
- Access to partner's user experience expertise
- Leveraging partner's advanced analytics
- Combined customer journey insights
- Access to partner's mobile app technology
- Leveraging partner's digital transformation expertise
- Shared technology roadmaps
- Leveraging partner's cloud computing resources
- Shared user experience design
- Leveraging partner's CRM data
- Leveraging partner's cybersecurity protocols
- Shared business & financial analytics
- Leveraging partner's AI and ML capabilities
- Access to partner's user testing facilities
Clients — Service, Retention and Experience25
- Shared client service platforms
- Joint client engagement strategies
- Shared client loyalty program
- Shared client onboarding processes
- Enhanced client retention
- Enhanced customer support through shared resources
- Combining customer loyalty programs
- Enhanced customer experience through integrated services
- Joint customer service teams
- Joint customer feedback programs
- Combining customer success teams
- Leveraging partner's customer insights
- Shared customer service platforms
- Joint customer loyalty initiatives
- Shared customer onboarding processes
- Combined customer engagement strategies
- Shared customer support resources
- Access to partner's customer satisfaction metrics
- Shared customer retention strategies
- Shared customer feedback systems
- Shared customer engagement platforms
- Combined customer service excellence
- Shared customer service standards
- Enhanced customer satisfaction
- Joint customer engagement tactics
Knowing the Market10
- Market intelligence
- Shared market research
- Collaborative market intelligence
- Joint competitive analysis
- Shared expertise and knowledge
- Access to new industry insights
- Combined intellectual capital
- Joint industry research projects
- Joint market trend analysis
- Leveraging partner's global market insights
Operations, Supply and Delivery20
- Exclusive distribution agreements
- Shared production facilities
- Access to partner's retail or e-commerce network
- Shared distribution channels
- Shared logistics and warehousing
- Cost savings on procurement
- Leveraging partner's distribution networks
- Combining supply chains
- Leveraging economies of scale
- Enhanced supply chain visibility
- Enhanced operational efficiency
- Access to partner's logistics network
- Shared procurement resources
- Access to partner's retail network
- Joint operational cost reduction
- Leveraging partner's supply chain management
- Access to partner's service delivery insights
- Combined go-to-market strategies
- Combined supply chain optimization
- Shared go-to-market planning
People and Capability4
- Skill exchange
- Access to partner's talent
- Access to specialized skills and talents
- Enhanced talent acquisition strategies
Money, Risk and Legal22
- Shared legal resources
- Risk sharing on new ventures
- Joint funding opportunities
- Joint legal support
- Access to partner's patents and licenses
- Combining financial resources
- Access to partner's regulatory expertise
- Joint venture funding
- Shared intellectual property
- Access to partner's legal team
- Shared compliance resources
- Combined risk management efforts
- Shared crisis management resources
- Enhanced risk assessment
- Joint venture capital funding
- Shared disaster recovery plans
- Shared regulatory compliance strategies
- Shared intellectual property management
- Joint financial planning
- Access to partner's legal expertise
- Joint venture risk mitigation
- Combined business continuity planning
Expansion and Strategy14
- Creating competitive advantage
- Increased bargaining power
- Joint strategic planning
- Increased market credibility
- Joint venture creation
- Expansion into new geographic markets
- Increased bargaining power with suppliers
- Building your Power Parthenon — multiple revenue pillars
- Access to new business models
- Joint market entry strategies
- Shared global expansion strategies
- Enhanced market entry tactics
- Joint market disruption strategies
- Joint market expansion initiatives
Responsibility and Standing6
- Collaboration on sustainability initiatives
- Joint sustainability projects
- Joint health and safety initiatives
- Combined sustainability reporting
- Combined environmental initiatives
- Combined diversity and inclusion initiatives
Barter and Trade — Deals Where No Money Changes Hands35
- Trading unsold inventory for services you need
- Trading idle capacity — unbooked hours, empty seats, dark shifts
- Trading excess or obsolete stock for advertising credit
- Corporate barter through a trade exchange
- Trade credits banked now and spent later
- Contra deals — your product for their advertising space
- Advertising remnant space traded for product
- Services taken in equity instead of fees
- Media taken in equity instead of fees
- Work paid for out of the gain it creates rather than from a budget
- Royalty in place of a fee
- Licensing your method in exchange for a share of what it earns
- Trading list access for list access
- Trading a mailing to your buyers for a mailing to theirs
- Trading warehouse or shelf space for placement
- Trading office, studio or retail space for services
- Trading machine, studio or laboratory time
- Trading transport capacity on runs already being made
- Lending people between businesses instead of hiring
- Trading surplus raw material for finished goods
- Trading fulfilment capacity for lead flow
- Trading overflow clients you cannot serve for a share of what they spend
- Trading longer payment terms for a better price
- Trading a volume commitment for exclusivity
- Trading a guarantee you carry for a larger share of the sale
- Trading first refusal on what you build for the capital to build it
- Trading data for data
- Trading a testimonial or case study for the work itself
- Sponsorship taken in access rather than cash
- Trading event seats for promotion of the event
- Trading training for the trainer's access to your people
- Trading a booth, a stage or a platform for the content that fills it
- Trading naming rights for build cost
- Trading maintenance or support for the equipment itself
- Barter settled at period end against a running account
This isn't the end. How will you expand this list?